Don't Let "SNAD" Make Your Rep Bad: Tips For Effectively Describing Your Vacation Rental


In the world of vacation rentals, there are few terms that can keep people away from booking with you as much as "SNAD." This acronym, which stands for "significantly not as described," is a big warning sign for people who are browsing through vacation rental listings. If you get one or more SNADs in the reviews for listings, future bookings may be few and far between. As such, it's important that you take care to minimize the risk of a renter reviewing your vacation rental with this term. Here are some tips that you'll want to keep in mind as you write the online listing for your home.

Don't Exaggerate

It's never a good idea to exaggerate a claim in the online listing for your vacation rental. While you might wish to use enticing terminology to draw more renters, the reality is that they'll view your listing as inaccurate and you may receive a SNAD in the review. For example, you might wish to say that your vacation rental offers a beach view, and this may technically be true. However, if seeing the beach is only possible with a telescope, you aren't going to have happy renters on your hands. In such a scenario, it's better to say that the beach is only a specific number of minutes' drive away.

Don't Misrepresent The Details

As you describe the interior of your vacation rental, you may be tempted to misrepresent certain things in an effort to make more people book with you. You need to remember, however, that this could result in a SNAD on your account. For example, don't say that the bedroom in the master bedroom is a king when it's only a queen. Don't say that the hot tub sits eight people when only six people can use it comfortably. Don't refer to your living room as having leather furniture if it's actually faux leather.

Don't Be Deceptive With Your Photos

When you're shooting photos that will help to describe your vacation listing, you'll want to get the best angle possible of each room. Just make sure that you don't selectively avoid taking photos of things that aren't appealing. For example, if one room of your house has a vinyl floor, don't solely take photos of the rooms with hardwood flooring and avoid documenting the vinyl-floored room. Photos that appear honest will not only help you to get more renters, but can also help to avoid the dreaded SNAD.

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